Internet Marketing Concepts – Making Money Can Be Easier If You Become A Salesperson

There is something you need to understand if you want to make a lot of money as an Internet marketer. Making money can be easier if you become a salesperson. In other words, you need to try to get your mind away from all the other things that are not as important to generating an income online. For example, dealing with customer service or dealing with technical issues referring to your website. Those are things that generally do not contribute to your overall profitability in a direct sense.

This is not to suggest that you ignore customer service or that you somehow allow your website to consistently be off-line because of technical problems. What we are talking about is just focusing your time and energy on what really matters to bringing more money into your business. That is so important because very few people understand that you can not make money on the Internet without having a clearly defined goal of what you're hoping to achieve. Does that make sense? Therefore, your goal has to be sell things to people. Remember, there are buyers and then there are sellers. You need to figure out if you are primarily a buyer or seller.

In the final analysis, you really owe it to yourself to carefully evaluate whether or not it makes sense to be a salesperson in this business. If it does not sound like something you're capable of handling, then it is perhaps best you do not involve yourself. Otherwise, realize that making money can be easier if you become a salesperson.

Source by Steve Brite

The Perks of Having Custom Boxes

A custom box is a unique container for any product, and it creates an identity for it and distinguishes brands from one another. What are the benefits of using a custom box for your item or brand? People are used to throwing away packages or breaking them just to get to their desired product, so without much thought, it might not seem reasonable to spend more resources customizing a part of the product that usually ends up in the trash can. Let’s review the perks of having a customized box


Whether it is a well-known company or a brand new one, they need to show themselves in a way that represents who they are and what do they stand for, an identity that differentiates them from the competition and this image has to be congruent with everything they do. Their products also need to display this identity or even create it!

Customers can appreciate the uniqueness of the boxes, the colors and printed designs so much that they might not even rip them apart and not only the hoarders will keep cardboard boxes in their closets.


When the first detail people notice about the new item they bought is well taken care of, they’ll assume the rest will be too. Remember there’s only one first impression so, be sure to make a good one because it won’t just be about the product, it will be about the brand. This detail can give even the newest company a sense of a well-established business.

Make it special; custom printing is an important part of making a box feel unique, and it can be done in different ways. It can be from a simple design with the brand logo all the way to a personalized message to the customer welcoming him to your brand with a thank you note and their name, maybe the signature from someone. Things like this have a significant impact on people’s experience with a brand.

Social Presence

When people love something, they share it and especially on social media, like when they have a delicious looking meal and want to show it to friends and family. Well, the same happens when they get a new “toy,” it gets twisted or posted on Reddit and a custom box gives a lot of presence to the product, it makes it stand out in the competitive market and those unboxing videos on YouTube.

These days, people depend on internet reviews, when they want to buy a new phone or visit a new restaurant they search online to see what people like or think about anything and those reviews will actually have an impact on their decisions. Make it easy for people to promote your brand.

Save Money!

Spending a little extra on your boxes can also save you a lot of money. For starters, costs on labeling can be dramatically reduced, and you help the environment by reducing paper use or even better if you use vegetable based ink, it’s important to mention that this could also improve the brand’s image to the public.

If that’s not enough, custom boxes can also be specially made to provide added protection to products, so that’s less packing material and less risk of the item getting damaged before reaching its destination.

Source by Maryam Nasrullah

AdWords Success Tips to Achieve Your Online Marketing Goals

These days most companies will turn to the professional services of a SEO company when it comes to their AdWords advertising campaign. This is due to the fact that these marketing campaigns require constant monitoring, reassessing and amending and most company owners don’t have the time to manage this while still trying to run a successful company.

If you are doing your own campaign, then there are a few AdWords success tips that a SEO company will tell you to ensure your adverts help you achieve your online marketing goals in the long run. The first thing you are going to want to focus on is the adverts themselves. You need to have excellent customer knowledge and knowledge about your competitors, you need to know what your clients will be looking for so you can gear your adverts towards that to attract attention and drive more traffic to your website.

The second important AdWords success tips is to do thorough keyword research. Identify the keywords and key phrases your customers are using when they search for products or services that you supply online. Choose your keywords with care, using long, short and local SEO orientated keywords to target your audience and ensure that you increase the chances of a client seeing and clicking on your advert.

Then you are going to want to focus on the attraction of your advert. What is going to make your audience want to click on your link over the other links available? What is going to make your advert more appealing? Make use of headings, tags and more to ensure that you are always working to reach your audience. As you would with your off-line marketing, such as pamphlet drops, you now need to gear your efforts towards the millions of people that search on the internet each and every day.

Keep your adverts informative ideally try and answer a question. Chances a client that goes online to search for a product has a reason. Identifying why your clients would want your product and answering that question quickly, ensuring that they see the answer and click on the link should be your primary focus at all times.

Set yourself a budget. Remember AdWords works on a daily budget amount. This set budget can be split among various adverts, so you can choose which adverts receive the most of the budget and so forth. A good SEO company will tell you to ensure the advert that draws the most traffic receives the highest budget for the day and then work your budget down accordingly. The benefit is that you can change the budget as and when you want to, so you can identify what works best with each advert.

Another thing a SEO company will tell you is that you need to monitor the success of your AdWords campaign daily. You can generate reports so you can see which adverts are working and which aren’t. Identify why the non-performing adverts aren’t providing you with eh results you wanted to achieve. If you have an advert with very few or no clicks, then you may want to scrap that advert completely reassess the situation and generate some new adverts to see how they perform.

Taking all this into consideration, if you decide that you don’t have the time needed, then hire a professional SEO company that has experience with AdWords campaigns. They should provide you with detailed monthly reports so you can see how your advertising budget is working for you and see the traffic being driven to your website as a result.

Source by Anoop K Krishnan

A Description Of Book Publishing And Its Options

Mainstream Publishing

Some mainstream publishers are reluctant about accepting work from young writers who can not sign a contract. What matters really, is that the quality or standard of writing should be high in order to compete with adult writers. To do this, the important thing is to thoroughly edit your work and follow the submission guidelines set by the publishers.

Some publishers prefer that you send in a one page query letter first describing the project. A brief that appears on the rear cover of a book should be kept in mind when the query is submitted. Keep in mind that the correct font to be used in your book is "courier new 12 pt" with double spacing in the manuscript. The query letter may be made out in the same font, but without the double spacing.

Self Publishing

This form of publishing is far easier than the former. One can publish one's work at lulu (dot) com for free. A small commission is charged on the sale of the book. The best thing about self publishing is that you set your own price and age is not a barrier. From editing to formatting, everything is in your hands. The services provided by lulu would, of course, raise costs if you are interested in the international market as well. Lulu also provides templates for formatting, which you can get a friend, teacher or parent to help with. Although you need to plan the book cover yourself, lulu will help with that. Publishing your own book that becomes far easier.

One of the other ways of publishing is ebooks, which are becoming more and more popular these days. It makes possible instant access to your book via the internet.

Marketing of your book begins even before printing. The right market should be identified. You must also know where you want your book to reach. Your objective in publishing is what will determine the market.

Mistakes to Avoid

Your book must have mass appeal. You should choose a unique name for your self-publishing company to avoid a giveaway that it has been self-published. Be careful, because some publishers get heavy on print costs.

Help of professionals is necessary for selecting a title for your book, and for designing the cover. Do not paste a photograph of yourself on the front cover (unless you are a celebrity), because that is a definite giveaway that the book is self-published. You may paste it on the lower back cover.

The foreword could be left to those who will buy the book in bulk. The proof reading is one of the most important steps which again should be left to a professional. If these can be taken care of there is no doubt you will successfully sell many books.

Source by Victor Epand

Diesel Watches: The History of a Great Watch

Diesel watches are known far and wide for being desirable items of jewellery, and if you would like to get one for yourself then you will not be disappointed. Here is a quick overview of the history of this famous watch to give you a better idea about the timepiece you are buying.

Company Origins

Diesel’s story goes back to 1978 when the company was founded by Renzo Rosso in Italy. At this point, Diesel watches had not come into existence, and the company instead focused on clothing.

At first, Diesel remained a fairly small and unknown brand, at least on a global scale. It is hard to imagine that seeing as now it is one of the biggest fashion brands in the world, but for over a decade this was how it remained. In fact, the Diesel brand only began to start to get international recognition in the early 1990s.

Marketing Strategy

The company’s international marketing strategy was formed in 1991, and you could say that this was the year that things really started to change for the company and it began to build a reputation whereby Diesel watches are now known all around the world.

Five years later, Diesel opened its first premium store in New York on Lexington Avenue. At the same time, Diesel was beginning to see some much larger sales in America, and the company brand was really starting to take off across the world.

Focus on Youthful Image

Diesel has always focused on targeting its products towards a younger, trendier audience. This is also true of Diesel watches, which accompany the clothing line and are sold as lifestyle products.

One of the main figures responsible for this successful strategy is Wilbert Das who joined the company in 1988. He overseas all creative decisions, including its licensed collections consisting of jewellery and Diesel watches.

Continuing to Innovate

Diesel has proved itself to be an innovative and stylish brand, and Diesel watches are now popular all around the world for their style and quality. After proving itself over two decades to be a genuine innovator, we can expect the company to go on creating ever-more exciting watch models and other apparel for many years to come.


Enjoy Your Historic Watch

Diesel watches are excellent timepieces, and when you buy your own you will be acquiring a watch which is famous all over the world. Now you know a bit more about the history of the watch, you can buy your own with confidence knowing that you are getting a truly historic watch.

Source by Martyn Bramley

Three of Osaka’s Best Hospitals

Osaka is the second largest city of Japan. This financial centre is home to 7% of the Japanese population and also draws in outsiders with its reputation as a major tourist destination. Osaka has many renowned recreational parks, castles, shrines, aquariums and beaches. In general, the health care sector of Osaka is well developed and has many world class hospitals with English speaking employees to care for the needs of visitors to the country. This article outlines some of the better hospitals of Osaka.

Kitano Hospital, located at 2-4-20 Ohgimachi,Kita-ku,Osaka was founded in 1928 and is operated by the reputable Tazuke Kofukai Foundation. Kitano Hospital has 707 beds and more than 1000 staff. It has full fledged sectors for all medical specialties including dialysis and mind-body medicine. The hospital has well designed OPD, a research center and a relaxation room. The surgery sector features a central operation theater and conducts a variety of general and specific surgeries. The modern hematology department offers effective treatment for leukemia, lymphoma and myeloma. The hospital has 24-hour emergency and ambulatory care and a well equipped emergency room(ER) where service of many physicians and surgeons are available. The departments of anesthesiology and critical care medicine are comprised of 7 staff doctors and 5 residents who work in association to provide the best possible care. The ICU has modern facilities to provide respiratory, sedative, circulatory and analgesic care to patients. This is also a premier institution for medical education and research. Tel: 6-6361-0588

Sumitomo Hospital situated at 2-2 Nakanoshima 5-chome, Kita-ku, Osaka is another reliable hospital in Osaka that provides high quality health care service. This modern hospital founded in 1921 employs eminent doctors and offers especially good personal care to its patients. This huge health care facility has full fledged departments in all medical specialties including some rare specialties. These special centers include a cancer chemotherapy center, a diabetes center and a digestive disease center. The surgery department has the necessary facilities to perform various operations such as thoracic surgery, plastic surgery, and cardiovascular surgery. In addition, the hospital has well equipped ICUs, an emergency department and various laboratories. Warm accommodations in spacious rooms are provided in the hospital. Tel: (06) 6443-1261

Nissay Hospital is situated at Itatibori 6-chome, Nishi-ku, 550-0012 in Osaka. It is a well equipped general hospital that offers quality medical service. This modern hospital has achieved the certificate of approval from the Council for Quality Health Care and is recognized by numerous medical societies of Japan. The hospital provides comprehensive health care in every medical department. It has a minimally invasive medical center, a cancer treatment center, and a center for lifestyle-related diseases. The surgery section of the hospital is prepared to conduct endoscopic surgeries such as thoracic, spinal, abdominal, gynecologic and urological surgeries. The hospital also offers effective service in hemodialysis, bone marrow transplants, blood stem cell transplants, antibody therapy, glaucoma surgery, laser photocoagulation and much more. Luxurious accommodations are also available. The hospital is also a well known training and research center, approved by the ministry of health. Tel: 6543-3581

Source by Belle Kay

People Verses Technology

With the recent upsurge of technology, many companies are employing these technologies in many of their operations including sales, record keeping and as far as customer service. Advertising and publicity are now done more effectively than ever, reaching more customers. Another big area that has also evolved with technology is customer service.

Organizations are now employing sophisticated methods to get feedback from customers and give the appropriate response. Some organizations have however gone too far in their bid to employ these sophistications in delivering customer service to their clients. Customer service is now run entirely by automated systems instead of human beings.

Google has reportedly been running most of its services by automated systems. Automated systems provide help to customers; disseminate information to customers and almost everything. Google Health is being run by an automated system, but offers no live help for the system. It means that sick people using this facility only get to interact with a piece of software and not a human.

The fundamental flaw here is that, software is designed to accept a predictable input and produce a predictable output. Human behavior is however unpredictable. If for instance, the health system is designed to prescribe malaria drugs for a patient reporting with a headache and fever. What happens if a patient walks in with a headache but no fever? Provisions could be made for such cases, but there will always be an element of unpredictability at play. A customer service system that suggests solutions may be ineffective when the user encounters a new problem that was not factored in the design of the system.

In any information system that will be used by people, it is very crucial to offer human help to customers, though it may come at a higher cost. Google must be able to offer human help for its facilities as humans are in a better position to handle unpredictable situations than software and hardware.

Source by Andy Fitzpatrick

What to Include in a Brochure For Your Business

Your Company Business Brochure should be one of the most powerful documents in your armory and its contents and image should not be chosen lightly.

But before setting about with the creation your brochure you must have clear of its purpose, it should not be designed as a glorified employment tool, however it should be crammed with technical or financial information as a catch all For any potential readers, no the company brochure's purpose is both clear and simple, it should be a brief but dynamic sales targeted introduction to your company.

Your company brochure should be designed to make readers think "This is a company I should know more about!"
Your new brochure will not be a vehicle to automatically return a signed order in response from a potential buyers desk, nor should it be targeted to do so, the brochure is an introduction and its task is to open the buyers door to your sales team such That they can ensure being at the front of the queue for not just one, but every potential sale.

So before you get to work on your content write down three simple words,

– Brief – Dynamic – Professional

These are the rules against which you must measure the success of your end product.

Now, you are the professional in your chosen industry and "brief" to the designer of a brain scanner will mean something different than to the producer of three flavors of gum.

The different markets will also bring with them a different buyer profile to which your style of professionalism must be targeted, fancy words words may be a turnoff to a small business in heavy industry, while workshop jargon may result in your cost new brochure taking a fast Track visit to the waste bin of an uptown high flyer.

Also remember that a purchaser of drill bits is essentially buying "holes" and so consider "what the customer desires to buy" rather than "what you want to sell."

Your new brochure must convince a potential buyer that his needs will best be served by talking to your company rather than one of your competitors.

So what about the brochures content?

It is a fact that people scanning a new brochure remember things best when presented in groups of threes, any less appears disjointed and groupings of a higher number of items leads to readers loss of interest, so try to describe your core functions under three main simple But powerful bullet point guidelines, for example, Services, Products, Support. These can then be subdivided again in threes if possible, by example under the heading of Products could be, Ceramics, Glassware, Porcelain.

Next consider any buyer specific features that may be relevant to any sub headings, items such as special design computer software, available in both Windows and Mac format, or disabled wheelchairs with user manuals also available in Braille.

A range of well thought out, eye catching, features can often be the key reason why your company gets through the door before your competitors, so keep your brochure content brief so that any unique and important features can be easily spotted.

Now is also a good time to beg, borrow or steal your competitors brochures to compare and contrast styles, image and content, direct copy of a good idea may be easily spotted, but a stub twist on a theme can neutralize a competitor advantage while moving You up the buyers list of potential suppliers.

So by now you have broken down your range of products and services into a number of dynamic headings and added to these a sub content as describes your companies abilities, so where do we go from here?

Well, this is where your specialist knowledge of your market and likely customer profile comes to the fore, a picture is said to paint a thousand words and so use artwork or photographs as befits your industry to conjure up a superior image in the customers mind of Your products or abilities as defined by the bullet points and features.

If you have a company logo or brand then make sure this has pride of placement in a clear and meaningful way and that the style and theme of the brochure complements the image, for example double check color coordination and text fonts.

So your brochure is slowly coming to life but there is still one very important stage to be considered and that is:

"You now have to tell the reader what to do with this new information."

If the potential customer is interested by your new company brochure then they need to be told what to do next otherwise it may just sit in a file and go cold, this next stage of course you will have decided upon and you need to define how further Contact should be made.

– Telesales, you will describe your telesales cycles and ask the buyer to have his diary ready to make an appointment, you will also provide company contact details in case the buyer wishes to contact you earlier.

– The customer contacts you, make sure there is an easy way for them to do this with a highly visible number to call and if relevant a description of office hours or departments to ask for.

– Website ordering or further information systems, ensuring the proper details and information are provided in a prominent way.

Now your brochure is almost ready to go to print but for one all important short paragraph of prominent text which describes to your potential customers in plain and simple terms "Why they should have your company to work with."

These reasons could involve, speed of service, cheapest, most local, friendliest, technically specific, head office appointment or more specifically targeted to mutual benefits or group level rewards, whatever the theme remember, "People buy People First" if the potential customer wars To your company style then buying from you becomes that much easier.

Getting your new company brochure right is one of your biggest investments in the future success of your company so it is worth taking some time over or even getting help from outside as befits your own skills and budget.

Whatever method you chose – Good Luck.

Source by Hobson Tarrant

Knowledge of Types of Listening – The Key To Understanding and Being Understood

Listening, the most neglected part of communication falls into several categories, the knowledge of which will help you choose the best kind of listening to be an effective communicator. This knowledge distinguishes the effective listeners from ineffective ones besides making one an effective listener.

The degree of attention, the perspective taken into consideration and the objective of listening determine the type of listening one engages in. The various kinds of listening can classified into two broad types: positive and negative. Positive listening benefits the listener, the speaker and society at large. Positive types of listening include sensitive listening, active listening, evaluative listening, relationship listening and appreciative listening. Negative listening is defective and hence does not serve the purpose of one or more of the parties to communication.

The following exhibit gives various kinds of listening.

Passive Listening

In passive listening, nothing of the speaker’s words go into the mind of the listener. The words of the speaker don’t activate the thought process of the listener. But the listeners are physically present though mentally absent. The listener may have decided to ignore the speaker due to either preconceived notion or boring introduction of the listener. The responsibility for this negative kind of listening lies with the speaker who may not have aroused the interest of the listeners.

Marginal Listening

Marginal listening, which is also referred as Selective listening, is a little better than passive listening in that the information of the speaker is listened to in bits and pieces rather than the whole of it. The listener occasionally raises his head to take some information, probably due to its being pleasant to him or agreeable to his existing views. But, he listener may be missing out on the important part of the speaker’s message. This also can be classified under negative kind of listening since the important part of the message is ignored and the benefit of it missed out.

Projective Listening

In this type of listening, the listener takes and absorbs the information in accordance with the listener’s own view or perspective which dominates the perspective of the speaker, even if the speaker’s view is amalgamated into listener’s own. In other words, broader view of the speaker is either ignored or given less predominant place and limited view of the listener retained. This also is classified as negative kind of listening. It is similar to a jaundiced person looking at the world and believing the surroundings as green. The view is far from being true.

Empathic Listening

Empathic listening, which is also known as ‘sensitive listening’ is the opposite of projective listening in that only the speaker’s view is taken predominantly while that of the listener is either completely ignored or given less importance. If a proper balance between two views is struck, it could be classified as positive. Owing to dominance of only speaker’s view, it has to be termed as negative listening and hence needs to be improved. Being too empathetic with others may leave the broader perspective to winds or lead to listener being exploited. But there are some features of this type of listening. They include building of trust, facilitating release of emotions, reducing of tensions, creating of positive climate for negotiations etc. ( The listeners must attend, support and empathize with the speaker.

Since empathetic listening build relationships, it can also be called ‘relationship listening’.

Prof. Asha Kaul opines that empathetic listening coupled with active would prove to be the ideal listening wherein the objectives of the message are served the best. (Kaul Asha, Business Communication, Prentice Hall of India, New Delhi, 2004,p.41.)


Practice this for better results

Dick Connor, the mentor of Jeffery P.Davidson, had a nice habit. When the latter used to meet the former for discussion of new articles and key ideas, which used to happen at dining table, the former used to tape-record the discussions.

Dick Connor gave for the first time to Jeffrey the taped cassette, which was recorded by Dick Connor when the discussion on new article and key ideas happened. Dick Connor was wont to tape-record discussions of important meetings. Jeffrey, when he for the first time started listening to the cassette tape, was surprised to get many valuable insights from the listening of tapes which he did not get during the live discussions however attentive he was and however diligently he took notes of the discussions.

In fact, the insights he got while listening to tape were better than those he observed and made notes of during actual discussions. Jeffery felt that note taking should be done after listening to tapes rather than during the discussions.

Davidson P.Jeffrey, How To Get Noticed And Get Ahead In The Business World, Jaico Books, Bombay, 1995, pp-81-82

Active Listening

Active listening can also be referred as ‘attentive listening’ or ‘deliberate listening’.

Active listening takes place when the listener is active, which is born out by active participation of the listener. The listener displays forwarding-bending body posture, seeks clarification, and give feedback. Active listening is a highly involved listening.

The ideal listening takes place when active listening is combined with empathetic listening wherein the views of the both listener and speaker are merged with due balance.

The responsibility for active listening to happen solely lies with the speaker who should be able to generate interest on the topic by proper introduction etc.

Attentive listening requires attention skills, following skills and reflecting skills. (Raman, Meenakshi and Singh, Prakash, Business Communication, Oxford University Press, New Delhi,2006, pp.99-100.) Attentive skills include a posture of involvement, appropriate body motion, proper eye contact and non-distractive environment. Following skills include proper display of interest, proper invitation to the speaker, moderate encouraging nods, infrequent questions and attentive silence. Reflecting skills include paraphrasing, restating the emotions of the speaker, re-expressing the meaning intended by the speaker and stating the summary of the ideas at some intervals.

Evaluative Listening

In evaluative listening, the listener either assesses the value of the message or compares it with what is usually considered the best. He may do this either simultaneously while listening or by stopping for while. Since evaluation takes place in this kind of listening, the listener may decide either to continue listening or turn away from the listening. Alternately, he may engage himself in framing the statement of rebuttal. Hence evaluative listening may lead to either positive or negative outcome depending on the open-mindedness and intellect of the listener.

Fake Listening

The listener pretends to be listening though not listening actually. It is also referred to as Pseudo listening. He uses he bodily posture and fixation of eyes on the speaker to show that he is listening. This aim of such listening is to please either the speaker or the other observers. This is similar to passive listening except that there is no dishonesty on the part of listener in passive listening, whereas, the fake listening is born of dishonesty. This is the most undesirable negative kind of listening.

Informative Listening

Informative listening takes a lot of information with full concentration and thus helps one understand the message being given. Because of intensity of effort in taking most of the information, the message is understood almost close to what is intended. This is the best way to learn and an ideal kind of listening. While imbibing what is given by the teachers or while taking instructions from the superiors or when the subordinate is explaining the problem he is facing, the listener engages himself in informative listening. Informative listening requires a lot of attention.

Informative listening is the first stage of positive listening from which other kinds of listening like attentive listening, evaluative listening, empathic listening etc originate.

Informative listening requires good vocabulary, concentration and memory so as to be effective in achieving its purpose.(Raman, Meenakshi and Singh, Prakash, Business Communication, Oxford University Press, New Delhi,2006, p.98.).

Appreciative Listening

The primary purpose of appreciative listening is to appreciate and thus enjoy the way the message is being given, but not to take the benefit of the content or meaning of the message. Appreciative listening usually takes place while listening to the music or when one enjoys the style of the speaker or other features not related to the content.

The best benefit of appreciative listening is realized depending on three conditions: presentation, perception and previous experience.(Raman, Meenakshi and Singh, Prakash, Business Communication, Oxford University Press, New Delhi,2006, p.101.). Presentation factors include the style, the medium, the setting and personality of the speaker. Secondly, the perception of the listener, which again depends on his attitude and expectations, determines how one appreciates the presentation. Lastly, the previous experience of the listener and his familiarity with the speaker determines whether he would enjoy the presentation or not. Existing positive opinion or familiarity with certain inherent and negligible drawbacks in the presentation may help one appreciate the presentation.

Critical Listening

Informative listening when combined with evaluative listening becomes critical listening.

Critical listening has its value when somebody is soliciting us to buy his product or services. We critically listen when somebody makes unbelievably nice offer or presents a new idea to solve problems. Similarly, we engage ourselves in critical listening when listening to politicians, new paper accounts, presentation of revolutionary ideas towards changing existing policies etc. Aristotle has proposed three precautions to observe to make effective criticism. They are ethos (speaker’s credibility), logos (logical arguments), and pathos (emotional appeals).

Critical thinking leaves one as a highly logical person. But, emotions like faith and ability to see what is not visible like what great business leaders like Ambani, Bill Gates, Narayana Murthy etc saw fall outside the logic, though they are highly essential for big-ticket success. A highly logical person is not emotional and hence remains mediocre all his life.

Discriminative Listening

Discriminative listener is one who is sensitive to the changes in the speaker’s rate, volume, force, pitch and stress on different words or ideas. One who listens attentively or critically or with the intention of evaluation or to appreciate the speaker has to listen discriminatingly.

Discriminative listening requires finest hearing ability shorn of any hearing defects, awareness of nuances of words, awareness of sounds and pronunciations, and ability to sense non-verbal signals from the speaker.

Literal Listening

In literal listening, content only is taken while ignoring the relationship between the facts in the content. Due to this, the meaning of the message is lost.

Understanding the types of listening will prepare one against negative listening. The person who listens in a positive manner is to going to achieve the purpose of such listening.

Source by Dr. Appalayya Meesala

5 Tips On How To Choose A Freight Forwarder

Your imports and exports should be in good hands at all times. Therefore, we suggest that you choose a freight forwarder who can handle your goods in the best way. With so many providers out there, how can you choose a trustworthy one? We can help you go about it. In this article, you will read 5 tips that can help you choose a good freight forwarder.

1. The Experience of the Freight Forwarder

What do we mean by experience? Well, your provider should have a lot of experience dealing with various situations, such as port shutdowns, dockworker strikes, and warehousing issues, just to name a few. This will save you a lot a headache down the line.

An experienced provider will also help you deal with the warehousing problems, customs and other routine issues. With experience, any freight forwarding company can develop great business relationships throughout the world.

2. The Network of the Freight Forwarder

The freight forwarder you choose should have a network of business partners and agents in the country you are going to import the goods from or expert to. This is to make sure that your goods will be handled well in that country.

Actually, your provider should have a good network in several countries. For instance, if you are importing the goods from china, make sure your provider has his men in that country.

3. The Services of the Provider

You may want to find out about the types of services offered by the provider. Actually, the ideal service provider should be able to handle both ocean shipping and air shipping of the goods.

As far as our expert opinion goes, if you need just the port-to-port services rather than door-to-door shipping, it will not be necessary for the provider to offer this service. But make sure they offer a valid tracking option. If they do not, you may want to look somewhere else.

4. Good References

No matter what type of service you are looking for, make sure you ask for good references. If you get some references and none of them has positive things to say about the service, you should not hire that service provider.

For instance, the company should be able to give you the link to its testimonial web page.

5. Customer Service

Keep in mind that customer service is of utmost importance as far as doing business goes. If a provider offers good customer support, they should be able to get back to you whenever you ask a question about their services or prices.

The sales representative at the company should be able to answer your questions in a timely fashion. Moreover, the staff should be sincere and polite. People do not like to deal with a company that has rude staff members.

So, if you have been looking for a good freight forward company, we suggest that you follow the tips given in this article. Hopefully, you will be able to hire the best freight forwarding service provider.

Source by Shalini Madhav