What is Freight Management?

As a business owner, you would not agree to make a purchase that could impact your profitability without first understanding the cost associated with that purchase. Likewise, it is important to know and understand the true freight cost of shipping products and goods. Awareness of shipping procedures and rates can help prevent wasteful spending.

However, small businesses often can not afford to hire a logistics or supply line manager. So what can they do to stay competitive and informed about freight management? Enlisting the usage of a direct freight or freight matching service is both an effective way to control freight cost and manage inventory. Freight management involves controlling cost, maintaining accurate records, and sustaining warehouse inventory levels.

The actual cost of shipping cargo is much more involved than just the actual shipping cost associated with the transportation company. The total freight cost also includes the cost of storing inventory, packaging material, salaries of shipping clerks, computer system to track and monitor shipments, actual freight rates, and cost associated with delayed shipments. Each of these areas must be monitored and monitored to ensure careless spending habits do not develop. Learning to package merchandise with the least dimensional space can be accomplised so that shipping costs are kept down.

Another very effective way to keep freight cost down is to employ the help of a freight management company or website. There are organizations that can help match a clients shipping needs to shipping companies looking for loads. This is a great way to approach freight management because not only does this type of service keep cost lower by promoting competition, but also because they often include the usage of an information database. Being able to track trends, inventory levels, and previous time and cost to ship cargo can assist companies in making future shipping decisions.

Keeping accurate shipping records is key to a smooth running supply chain. Understanding inventory trends can help control cost by insuring that a company is not stuck with a lot of overstock. Storing inventory is one of the most expensive expenses in the shipping process. In addition, being able to track a shipment makes the trucking company more accountable to deliver their loads on time. Late shipments can affect customer satisfaction levels and thereby affect repeat customer sales. If a business wishes to grow and be financially successful they must have high customer retention levels.

Finally, in order to become profitable, a company should closely manage inventory levels of their own stock and the stock of their retailers and wholesalers. If a retailer can not get the products that they need from a business because inventory levels have dropped too low, then they will find another supplier for that product. However, on the contrary, if a manufacturer has overstock then the supply does not meet the demands and the products cost goes up. It is a poor line to walk to controlling inventory to aid in cost-effective freight management.

Without controlling freight rates and cost and maintaining proper management guidelines and regulations, then a company's profitability will suffer. Whether freight management is done through a logistics professional or through a third party administrator, it demands proper attention.

Source by Mike Barone

10 Tips to Turn Your Marketing Into a Burning Machine

Activity Management is a balancing act between taking action and non-action. Here are 10 tips to turn your Marketing strategy into a burning machine. This is especially true for Artists who are not only marketing themselves, they are also in production of their craft.

1. When you deprive your marketing of action and ideas your marketing reacts protectively against an ancient threat: Famine of $ or whatever your fear is.

2. People who regularly take one step at a time have more success and confidence. Instead of focusing on can not, focus on that you can.

3. Get out networking. It helps you build your confidence levels and more people will know what you do and what you can do for them. It's like strength training, the more you do the more high energy you'll have.

4. Beta test. Market yourself smarter, try out different things.

5. Vary your tactics. Introduce one marketing idea after another one and do a new tactic every month.

6. Get out and exercise, such as walking, biking, swimming give your body some strength training to build your stamina and energy levels.

7. Avoid hanging out with people who want to bring you down in a negative way. You do not need this.

8. Visualize on the end results that you want to have for yourself. Just focus on what you want to be doing or having.

9. Read books, PDF files subscribe to e-zines and listen to CD's or tapes for motivation form your favorite mentors to help you

10. Develop your own formula of steps for success that work for you.

Source by Mari-Lyn Hudson

The Benefits of Good Money Management Skills

The benefits of having good money skills when it comes to money management are incredible. Being able to effectively manage your money will open up new avenues in your life that were previously unavailable due to a lack of money. Learning how to manage your money will essentially give the disposable income that is required to live a life without limits. Few other skills compare to that of effective money management.

Live a More Stress-Free Life

When you manage your money correctly you should live a more stress-free life. Money is one of the most stressful things in someone's life and therefore has to be managed properly to reduce the stress involved with it. Effective money management will avoid some of the serious consequences that come with not staying up to date with your bills, sending your kids to college, and any other type of stress that money brings to one's life. If you always have some spare cash lying around you will feel much more secure. The security that money brings plays a huge part in helping people to reduce stress.

Achieve Your Dreams

Everyone has different dreams in life. However, almost every dream that one can have involves money in some way or another. Being able to effectively manage money is the only way for most people to achieve their dreams if they do in fact involve a financial component. You are not going to be able to take your partner on that dream vacation without money. That is just not how the world works. However, if you effectively manage your income then that dream vacations becomes a lot more realistic. Having money can help you achieve all sorts of dreams within vacations as well. You may dream of sending your child to college or seeing your favorite professional sports team in live action. Either way chances are your dreams will cost you money and money management can be the path that gets you to making those dreams really happen.

Travel and Take More Vacations

While a dream vacation may not be in your plans, you will probably agree that you would like to be able to travel more. Traveling and seeing the world is something that costs a lot of money. For most people having good money skills is their only hope of being able to travel and see the world. There is a reason that most all people with money choose to spend it on traveling the world and seeing all that earth has to offer with their own eyes.

Enjoy Ultimate Freedom

Sadly, in this world money affects the amount of freedom a person has in their day to day life. If you have unlimited money then you can literally do almost anything you want. You can sleep in, eat out, go to the moon, and almost anything if you have the right amount of money. By attaining some great money skills when it comes to money management you can continuously open up your life to more freedom.

Source by Sue Curtis

Puppy Dog Training- A Time Table For Companionship

Puppy dog ​​obedience training is as easy as 1,2,3. But if you do not know what you are doing it will seem very difficult in the beginning. This article will provide you with professional training tips that you should utilize when considering bringing a new puppy dog ​​into your home, so pay attention.

1) You have to establish yourself as a leader of the pack or also known as alpha dog. If this is not done than your new companion will think he / she is boss. This step should be done rather quickly, because it will not take your new arrival long to think they can be boss.

2) Be patient, persistent and repetitive. Use a firm steady voice and stay calm. Try training your new friend in 10-15 minute sessions 5-6 times a day. Be in tune with your dogs mood this will make training easier for both you and your new best friend. Do not expect your puppy to learn everything in one day.

3) Positively reinforce by giving a treat for good behavior. Also correct bad behavior while it happens not after. Let your new puppy know that you are in control of the things that value most like their toys and trees.

There is no other situation where patience with your puppy will be as important as the first several weeks in your home. Proper dog training will take time, will take obedience, and a lot of care. So be sure if you are going to train a puppy dog ​​you know what you are doing.

Source by Rebecca Sorber

How to Select a Digital Marketing Company for Marketing Your Business

Marketing plays a very important role in transforming a business into a successful brand. The requirement of Digital Marketing has seen a significant rise in recent years. More and more business houses are selecting it for an extensive customer reach.

The market is flooded with several firms offering digital marketing services, but all of them are unable to fulfill your requirements and expectations. Therefore, selecting the right Digital Marketing Company is very important for you and your business' growth. If you are looking for such a firm, here are the steps for your support:

Conduct an in-depth research
Before you hire a firm to market your business digitally, conduct an in-depth research with the support of the Internet and the people who have recently hired such a firm. Your conducted research will support you in getting familiarity with the terms and practices of Digital Marketing. Moreover, it will support you become aware of your business requirements and make a better choice.

Hire a reputed and experienced firm
Always keep in mind that the company's industry experience along with high market reputation matters a lot for you. Such a company works for you in the best possible way to keep it earned market reputation and its experience disclosures that it would have faced many challenges and learnt a lot from those challenges while serving the customers like you. You should choose an experienced and highly reputed Digital Marketing Company for marketing your business digitally.

Explore about the online presence
You know the online presence of a marketing firm discloses that it is very active and it keeps its clients engaged by updating its blog regularly. The blog enterprises of high quality, informative content that makes the clients aware of what's going on in the industry. The company, which will support you market your business brand, should be able to make a brand for itself in the market.

Inquire about the tools
The company you are going to select for your marketing campaign should use the latest techniques and tools to research, tract data and make other marketing efforts. Inquire that the company keeps itself updated with the latest developments in digital marketing or not.

Get a quote
Before making a final decision on a Digital Marketing Company, you should ask for quotes from more than one firm. Ask the firm to mention price structures in detail. It will help you to avail high quality Digital Marketing services at a lower cost.

Do compare and contrast by keeping all the points in mind and select the one that suits you best. Selecting the right company will prove to be very advantageous for your business.

Source by Prashant Aggarwal

How to Become Financially Wealthy in the Insurance Industry!

When I started out selling in insurance, I never dreamed I would get to the level of income that I enjoy today. As in most professional sales professionals, when you perfect your sales and prospecting techniques, your ability to earn a great living will follow. But, even then, you are still far from the peak of the mountain top in income potential.

In order to obtain income levels far beyond what most agents ever dream of, you must understand the power of leverage. "Leverage" is the way most MGA's, IMO's, FMO's and NMO's in the industry earn millions per year instead of thousands per year like most agents. With personal sales alone, there are only so many hours per week that are available to make sales. Not to mention the many other things that competes for your time like family, friends, church, leisure, etc. You create "Leverage" by maximizing your income opportunities through the efforts of others as well as your own. Only then can you free yourself from the limits you can earn from personal sales, because of your limited time available.

The traditional growth path for most agents who ever become MGA's, IMO's, etc, has been to learn and perfect their sales and prospecting techniques over time, then take the next step to position themselves to earn additional income from teaching other newer agents what they have Already learned. However, getting to the point of qualifying for an MGA or other marketing type contracts for multiple carriers can take years to accomplish. In addition, the start up overhead expenses and required resources can be very costly.

What if you had a right now a complete system that provides all the products, resources, training, compensation structure and opportunity to due exactly what I am talking about right now. Start creating Leverage today, even before you've perfected your own sales and prospecting, even though you do not have any MGA, IMO, FMO or NMO sales contracts.

The United Independent Wholesale Insurance Network has created a success system that provides an opportunity for savvy agents to not only survive, but thrive, in our very lucrative but demanding business.

I encourage you to fully examine this dynamic program and discover for yourself what other agents all around the country are calling "The Most Powerful Insurance System System" ever designed.

Here are just a few of the reasons agents are joining the UandIWIN network around the country!

  • Retirement Security – Experienced agents know that renewal income alone will not provide a long term secure retirement. They understand that the only way to grow income year after year, even after retirement, is to create "Leverage".
  • Ownership – You have full vesting rights from day one, meaning you own your block of business and renewals as well as your monthly bonus revenue from your down line sponsored agents. Leave the block of business and the distribution channel you build to your heirs!
  • Product Selection – UandIWIN has over 40 top featured Insurance Companies in their Portfolio. If you sell Health, Disability Income, Life, Annuity, LTC, Medicare Supplement or Medicare Advantage you will appreciate the product selection.
  • Sales and Product Training – Join in on as many of the weekly sales and product training webinars as your schedule allows. With the size of our product portfolio, there is always something new to learn.
  • Unique Bonus Program – Earn up to six different types of bonuses in addition to your personal sales commissions. Person Production Bonus, Personal Sales Volume Bonus, Quick Start Bonus, Organizational Volume Bonus, Structural Bonus and Breakaway Bonus!
  • Unique Opportunity – Immediately begin building a multi-state insurance sales organization through the use of Leverage. No costly multi-state license fees. Your sponsored agents do not even have to be writing with the same company or products to receive volume credit!
  • Downline Development Program – Accelerates your agent sponsorships and the growth of your Quick Start, Organizational Volume and Structural Bonuses.
  • Business Building Tools – Comprehensive Website, UandIWIN Toolbar, Life and Health Quote Engines, Promotional DVD, Recruiting Brochure, Power Point and Flip chart Presentations, Sales, Recruiting, Coaching & Opportunity webinars, Downline Development Program and more.

Source by Daniel Hagy

How To Run A Successful Affiliate Marketing Business

An affiliate marketing business is a great way to get started online. You do not have to create any products, sort out delivery to the customer, stock the product or deal with any payment systems.

Your job is to sell products and services that have been created by other people and you get paid a commission on everything you sell. The product owner does everything else.

But the online business world is very competitive and there are plenty of other affiliate marketers trying to reach the same customers as you. So do top affiliates run a successful affiliate marketing business to ensure that customers buy from them?

Be Unique

The reason that top online marketers profit from affiliate marketing is that they provide something that makes them unique from their competition. This uniqueness can be established in a number of ways.

Establish Yourself As An Expert

When people know you and trust you, they buy from you. Publish articles, product reviews and blog posts on your website on a regular basis. You can also answer questions in forums and post useful content to social media websites.

Develop Your Reputation

Your reputation as an honest and ethical person stands for a lot in the affiliate marketing business. Carefully choose the products that you promote. Make sure that all your products come from reliable product owners. If you become known as an affiliate who sells products that do not deliver what was promised by the product owner, people will not want to buy from you.

Build Relationships

The internet can be very impersonal. The time, effort and energy that you put into building relationships with your prospects is the best time, effort and energy investment that you will ever make. Always provide value and do not just consistently try to sell, sell, sell.

Always Provide Value

Affiliate marketing is about helping people fix a problem. You need to become the person that others go to when they need information or need questions answered. Think of it as helping rather than selling. As people become to trust your judgment and knowledge they will be more inclined to buy the products that you recommend.

Give Something Extra

Give your customers an added bonus if they buy from you. There are always free gifts that you can find that will make the product a better value if it's purchased from you. Offer additional support to use the product or service that is being sold. You can give a free webinar for those who buy the product or service from you that will make the product or service better or easier to use. You can most likely even get the product owner to speak at your event if you plan far enough ahead.

Source by Jon Allo

Market Technology: The Missing Link

Although many, aspects of Industry have morphed and changed over the last, few decades, there are several outposts that continue to find their way. In spite of technological advances, process improvements, changing Market and Customer claims, fierce competition and even the advent of the Internet and powerful, Marketing platforms – like LinkedIn, Facebook and Twitter – the prevailing mindset has not changed dramatically.

In 1981, we submitted a manuscript to Harvard Business School for review and consideration. It was titled, "Market Technology: The Missing Link."

It certainly would not rival Ted Leavitt's "Marketing Myopia," however Market Technology approached the fundamental issue differently and distinctively.

The actual manuscript was a "library of congress" class of document complete with concept overview, relevant models, heavy detailed, descriptors, case examples to demonstrate that the stuff had been applied to the real world, etc.

In its raw form – Market Technology advocated that companies must treat their marketing, sales and business development needs similar to the way core engineering and product development are handled. Determining the right response and the right mix for a company's marketing and sales programs is no different than determining a company's products and services. In fact, conceiving effective programs is as complex and critical to the company's success, as conceiving its product set. This means that the marketing discipline and process need to be integrated into the business. In fact, with small-to-medium, sized companies – the Market Program – is classified, as critical – in that, it could make or break a company.

For smaller firms – they must get it right – out-of-the-gate, and may not get a second chance.

This is one aspect that distinguishes smaller companies from their larger counterparts – as the larger firm can absorb a missed opportunity or loss more readily.

How many companies have you associated with that thought and operated this way?

Market Technology represents a Mindset, framework, methodology, process orientation and an implementation -ready, program all rolled-up in one, complete package.

In your company, what role does Marketing play?

Most, will respond by indicating that Marketing plays a support role for either the product / service or to provide mainline support to the company's Salesforce or Distribution Network (Channel Partners).

Reference will be made to Trade Show support, MarComm, contractual material, brochures, data sheets and even the dreaded "lead generation program."

In your company, what is the stature of Marketing?

There are exceptions (depending on the Industry and Company make-up), however most will indicate that it is not a Leadership role (although the Marketing Team wants it to be).

What is the missing ingredient?

Is it that Senior Management did not come from the Marketing discipline and will not give it its day and cut it loose?

Is it that companies have experienced too, many false starts with their Marketing Program or it just does not work?

Is marketing too, risky and costly compared to making investment in other areas of the company?

Is marketing viewed, as a luxury vs. A mainline contributor?

There is no silver bullet answer, although some combination of these factors may be the root to understand the dynamics going on here – in your company.

Let's revisit the elements of the All-in-One package referred above:

* The Mindset – we constantly get bombarded with messages that advocate a company must migrate to a Market-Driven or Customer-Centric state – well, how many successful transitions have you been involved in or led?

The point is that this involves cultural and many times, organizational change – and that is not a small step, but a giant leap. It may demand shift changes in focus and direction, which may also have an impact on the make-up of the Senior Leadership Team.

It takes careful assessment, planning, timing and relentless dedication to pull something like this off, although the starting point is the Mindset. If there is need to infuse or change the company mindset to embrace Marketing – then it must start with the Top Dogs (Senior Leadership Team) and then filter into the organization. Although the mindset sounds like "soft science," if the company environment is not ripe and receptive and the mindset is not understood and put to practice, then there is no need to invest any time, resource and effort into driving this forward. It's a Dead stop!

* Framework / Methodology – most companies' Marketing efforts look-like a disjointed, puzzle. The pieces are laid out and some fit, however it just does not hang together. The reason for this is that the make-up of the Marketing Program is comprised of discrete events (activity-based) vs. A well-thought out, integrated Program (defined and driven by Strategic Intent). Further, there are times when something is put in-place to satisfy the interests of the Top Dog or to appease the Sales Team – avoid these activities like the plague. They will not serve the organization well, deliver the desired results and most likely put a "black-eye" on the Marketing function or diminish its value.

When refining the baseline Marketing Program, it is useful to utilize a simple framework that identifies and breaks down the Marketing Sphere into its core elements: 1. Research (primary and secondary) 2. Market Planning and Strategizing (industry, market segment, application, Customer, product, competition, pricing, packaging, etc.) 3. Market Program Development (consistent with Strategic Business Plan and critical priorities) 4. Advertising, promotions and communications (various platforms and vehicles – company capacities, positioning, customer profiles, product Coverage, etc.) 5. Sales Development (market, business, sales, product, etc.) 6. Product Management (market, technology and competition). There are other elements that can extend the framework, although these are the basic, building blocks.

The framework can be viewed, as a group of circles, where each element is inter-related (like a Venn diagram – math term). The circular flow is continuous and self-feeding. Market Research (the Homework), for example, can be integral to defining the profile and make-up of a Market Program – like a Product Launch Campaign or a Competitive Attack Program or building / developing a Strategic Alliance and Partner Network. To have a shot at developing effective, Marketing Programs – it is necessary for your firm to utilize a framework to guide the Marketing challenge. This will also assure that your program is fully-integrated from the get-go. This must be aligned with the Strategic Business Plan (and its priority set), although there are times, when implementing a tactically-driven, program has purpose and value. These are usually opportunity-driven. Once the framework is understood – program considerations are made-onto the framework to represent the make-up and selection of your Phase One Market Program. The driver for Program selection should be those challenges, opportunities or problem-set, which are critical to business success – not something that is neat to do. We have many clients that utilize a framework, which has streamlined the Marketing Task and not let them down. With the framework, you can "walk before you run" – selecting a few, sample programs, putting them to the test and then extending your reach. Over time, mastering the framework and having all of the elements working in your business – is the target objective.

* Process Orientation – there are a series of steps to define and develop Market Programs. They are not goof-proof nor will they guarantee success, however to embark on putting programs in-place, without a process orientation – is like putting your company's livelihood on a Las Vegas roulette wheel.

These steps represent a methodology and an integral process:

* Baseline Research – we refer to this, as the homework. This can be completed in short-order (depending on how conversant and savvy you are on the subject matter). To keep it fresh and unbiased, it would be useful to bring in Outsiders – that is not contaminated with the internal view. They may also challenge conventional wisdom and bring-in new perspectives. This phase is normally overlooked or de-emphasized, however it is critical to fueling, shaping and molding your program selection and content. Can you imagine spawning a Market Program, let's say, that must build a position in a new, Industry segment and generate business, without doing the Homework?

Over time, this must be integrated into your company and be a continuous, process.

* Profiling – bring in your bright lights and some Outside support to translate / interpret the Homework, which will naturally point you in the right direction to choose and select the "best" Program mix and aid in refining the content of each Program. Develop a written profile – complete with all of the elements – for each Program consideration.

* Positioning / Messaging – we have seen many firms "go creative" on this phase – imagination is good, however make sure that the positioning / messaging is consistent with what was compiled and translated from the Homework. We are not taking a shot at creativity, however Programs are implemented to generate results – not win awards. In today's market – take the focus off your company, product, service or yourself – the target audience is not interested in that fluff. Have your campaign highlight a critical, Industry problem or opportunity or a target application – something that is relevant and useful to your audience. Have programs that host a theme not a product-line – this can also be built upon and perpetuated. Mix it up and make it distinctive. Use the "acid test" – when done with your positioning / messaging, put the Competitor's logo on it – if it makes sense and is not defendable – go back to the drawing board, rather than embarrassing yourself in the Open Market. Incidentally, to support the continuous, development of Market Programs – you might want to consider creating a role – Market Designer. This allows dedication to the task and results in building skill and competency in this key, area.

* Pilot Test – take your Whiz-bang, guaranteed-to-work, Program out to a test audience. This exercise is insightful, can take less than thirty (30) days and can save your bacon. Have the audience made-up of known and unknown quantities (including some of the competitor's customers) to get a fair cross-section. Take their inputs seriously, factor their valued, inputs into the program make-up and then launch with less pressure and more certainty. Include your Sales / Support team and 3rd Party Network into the process – get their feedback and also enroll them into the Program early, as they will predictably be an implementation arm for the real thing.

* Implementation Phase (Ready-to-Roll) – this is it – the real thing. Pre-launch your Program both within and outside of the company. For insiders, get them ramped up and rallying around the Program. Make it a Company event. For outsiders – build a little, mystery – prior to formal launch. Depending on the make-up of your program – you can leverage the media (all forms) – most salivate over something new and newsworthy. Take advantage of webinars, instructional programs (How To Workshops), click-into Industry Groups and Associations that cater to your prospective audience, generate useful Industry articles (and find sites which subscriber network fit your needs) – if your program lends itself to Social Media – go for it – there are powerful, Marketing Platforms that you can leakage – and turn viral.

Need help?

There are trusted, experts out there that specialize in these areas – tap them!

This is also a critical, phase for your Program.

If you are leveraging a Sales team and / or a 3rd Party Network (Partners) – make sure to provide the front-end, training, campaign materials, and incentives to get them focused and juiced-up.
Listen to their comments along the way, as they are on-the-street and closely aligned with your prospects and customers. Make adjustments to your program quickly and cleanly, based on their inputs – no burden.

Highlight the early-stage, successes (regularly).

Remember: the first 30-45 days of your Program is the "bleeding neck" phase – if you lose grip and momentum – you will not get it back. Poof goes your campaign!

* Metrics – avoid putting stiff, metrics on a Program up-front – until it is fully, launched, out there and generating tangible results. At that stage, the Program can be evaluated / assessed, in terms of, its potential impact and then realistic and achievable metrics can be applied.

As a rule-of-thumb – both tangible and intangible metrics need to be defined and put to practice for every, Market Program.

* Program Ownership – if your organization can swing it – identify an individual or group responsible for each Program – to breed ownership and accountability. They should be the conduit, between the inside and outside audiences for all aspects of the Program. They must be key, players in the organization that command respect and "carry a stick." Program implementation is not a piece of cake and, at times, demands a degree of clout to get things done. If your Program Owner interfaces with the field Sales Team and 3rd Party Network (Reps, Dealers, Distributors, etc.) – make sure they are a known quantity and "speak the language" of the audience. We have seen brilliant, Programs go down the tidy bowl or sit-and-spin, because the wrong people were selected to lead and direct the Program. This is a subtlety that must not be overlooked.

* Reporting – keep the reporting short and simple, despite with an emphasis on "keeping a finger on the pulse," monitoring the stage of program life (introduction, maturity, wind-down, etc.) and what is useful to Management and the Program participants. Reporting must not be, viewed as, imposing or Management's attempt to "look over the shoulder" of those driving and participating in the Program. At the front-end of the Program (Roll-out / Launch) – it is helpful to report more often, as early-stage, feedback is key to effectiveness. As the Program takes shape and is more, predictable – the reporting can be less frequent.

* Program Continuum – every program has a life-cycle – it can be a short-term, program, for example – a hard-driving, Competitive Replacement program designed to generate revenue quarterly, to a long-term, program designed to investigate and Build a Channel Partner Network or Strategic Alliance relationships, to a mid-term, program like a formal, Product Launch Campaign. At every step of the Program life-cycle, there are opportunities to enhance the program format, depending on the business drivers and responses of the target audience. For example – for the Competitive Replacement Program, it may be useful to introduce incentives for both the potential buyer and the participating Dealer / Reps or construct strong, Competitive Analysis tools or generate pre-qualified, leads. For the Product Launch Campaign example – automated "try and buy" kits, which will allow the prospect to review and test the new product (at their leisure with no sales pressure) may reinforce the campaign message, create a sense of urgency and strengthen the Overall, Program format. There are times, when it is necessary – mid-life – to repackage a program or take it down a different path. This amplifies a key point – that Programs are not a done deal, after roll-out and launch – they have a life-span, which we call the Continuum.

In general terms, the elements above above represent the "Market Technology" foundation.

Certainly, there are many, technological tools that can be utilized and put to practice to support this, however this foundation can be literally inserted into any company environment.

How does your company's Marketing Program stack-up?

Copyright 2012
Edmond Hennessy
Performance Marketing Group

Source by Edmond Hennessy

Importance of Customer Service Department

Customer service is a very important aspect in a business because it focuses more on the ideas of customer feedback and outputs as they are exposed with your product or services. Customer service is an essential part of the business team and in fact, some business do have their own customer service department which aims to assist customers on their concerns, questions, suggestions and complaints. Customers are the center of the business that is why one department should be established so to enable to hear their voice and improve the sales, quality of service and delivery of efficient customer service wherever you are selling a product or a service.

  1. It enhances customer relationship with the business – customer service is the reason why a certain business hears customer feedback. Customer feedback are very important aspect in a business because that would be a basis if there are standard operating procedures that needs to be revised, modified, changed or even removed. With a good customer feedback gathering system in a certain business, customers are always ensured that they are being right right, that they have been receiving the right amount of service according to what they have paid and most of all customers are ensured of their rights as A citizen, a customer and as a human.
  2. It enhances the efficiency of service and delivery of service – because of the customer feedback system being collected in a customer care department, business owners are aware on the latest improvement and the latest status of their product or service. They are knowledgeable on the in and outs of their businesses and they are being updated with the smallest problem being collected in a customer care feedback system. If something is going wrong in the business, this is an indicator that there should be a revision, modification or even removal or an existing policy, protocol or action to ensure that the remaining aspects are bounded with customer satisfaction.
  3. It promotes the creation of a better standards and protocols – because of the customer service, standards, rules and regulations are molded which is bounded with the customer centered policy for the purpose of achieving customer satisfaction and loyalty. Standards and protocols are very subjective in dealing with the customer's needs and in fact all employees are mandated to follow the protocol or else they will not be qualified for renewal of their service. Laws and regulations are important in a business since a business will not be organized without it.
  4. Good customer service promises customer's trust – now that there are growing ideas of mistrust other business, the center focus of customer service is to bring back the customer's trust over their business. It means that the lost trust due to the previous exposure to other business should be replaced and be filled with another ideas and information regarding the trust that was wasted. Efficient customer service encouragements not only the customers but even those potentials customers who have heard about the issue since customers are links of individuals.

Source by Hannelore Willingham

7 Benefits of the Doctor and Clinic Management System Software

A cloud-based clinic management system addresses your hospital management related woes. It brings simplicity to the patient appointments, their treatment, medical billing and payments and services that take care of other requirements of the hospital.

Advantages of a Cloud Compliant Software

A software that leverages the cloud technologies in full, offers flexibility, cost saving, fast service, ease of accessibility and sustainability.

Flexibility

Even small hospitals can harness the power of this type of software. As the business grows, the software automatically scales itself to the hospital's increasing needs without the user having to provide for it. The software is easy use, at its fullest, right from the first day.

Cost Saving

Choosing to use clinical management software located on the cloud platform is cost effective for the hospitals. It is an attractive choice for the small as well as big hospital setups.

It requires no expenditure on hardware, equipments and trained IT staff. These are the resources that a hospital, supporting an in-house IT setup must utilize. They are costly.

This highly optimized software is maintained, updated and configured in the cloud by the skilled IT experts. The users are, that, spared from the burden. It leads to cost saving. Unhindered, the hospital staff places focused on the core functions of the hospital.

Harness it From Anywhere at Anytime

The hospital administrator acts as the super-user of the software. He or she, then, grant access permissions to the others. The managers, doctors and others can then access the necessary data stored in the cloud, from anywhere at anytime.

They can use smartphones, tablets, phables, laptops, notebooks and desks over the internet for the purpose.

Fast Service

This software gives fast, easy and simple solutions for the hospitals in managing their day-to-day activities. It helps in streamlining patient management, inventory management, employees 'and doctors' attendance, online report generation and other tasks.

Sustainability

For hospitals using this software, it is easy to recover from an on-site disaster. Their data is stored in the cloud, where it remains safe. It is repeatedly backed up. They need to simply access it to get their system online.

Features of the Cloud Based Clinical Management System

1. Patient management: Maintains records of the patients that include personal details, visits to the hospitals, allergy related data, medication, etc.

2. Appointments and schedule management: Determines the availability of the doctors before scheduling appointments. Uses powerful search engine to set up an appointment for the patient. The software assists the staff in knowing the availability of the beds for the patient's hospital stay.

3. Alerts: Sends alerts and reminders using SMSs and Emails. It notifies the patients about the future appointments and custody schedules.

4. Purchase and inventory management: Keeps track of the drugs, equipments, instruments and other hospital items in the stock. Generate expiry alerts for the drugs in stock. Assists in creating a purchase list.

5. Records: Stores all the electronic medical records of the patients and the data related to the hospital, in a central place. It is available to the authorized persons from anywhere, at any time. Doctors can use the patient data to conduct medical research.

6. Payment Processing: Assists the hospital's accounting department in, accurate medical billing to the patient. Provides connectivity to the top accounting software and eases the tasks of accountants.

7. Lead Generation: It assists the business managers employed by the hospitals in lead generation and tracking.

It is easy to start using a cloud-based clinic management system software . It needs no installation and one can access and start using it over the internet, in a jiffy.

Source by Dennis Padgett