The potted answer for how to get your customers to love you has always been to give them great service. This maxim, however, has meant different things to different people, not least the customers themselves. What is it that clients want? How can you really make them love you?
Here are five ways.
1. Make sure you understand their problem.
Has this every happened to you? You go into a store and you barely have the chance to say more than, "I have a problem with …" and the sales person jumps in and say, "I know all about that. Or she thinks you should do. How often are you left wondering if this person cares or even understands your problem?
The problem may look very different to you, than to the other person.
2. Create a solution that's personal
Most of us like to buy, but no one likes to be sold. A personal solution means that you made it just for me.
3. Make it easy for them to implement it so that they can get the results they want as quickly as possible.
We all want our situation to improve immediately, but we're more likely to accept the time it will take if the delay is not due to added complications in the implementation.
4. You're available and accessible.
Have you ever bought something, got it home, and took it out of the box, only to discover that you did not understand the instructions, forgot something the sales person told you, or forgot to ask a question? And then, have you ever telephoned the store and had it ring ad infinitum? How does that make you feel? Do you want to go back to that store again? Do you feel that they care about your problem?
5. Make sure the cost to them is less than the benefit they want.
Admittedly, this is subjective. Some people will expect more than you can deliver, and you have to be honest enough to say so. Do not sell them something that you know is likely to be inadequate, and then get upset because they call you when it does not meet their needs. What else would you expect?
But recognize that their perception of value is based on the benefit they get. In other words, did you solve their problem. If you did, then the price they pay needs to be a bargain to them.
Put yourself in their shoes.